7 Must-Attend RevOps Events in APAC in 2026

TL;DR

• Best for RevOps and GTM leaders in Australia: B2B Marketing Leaders Forum APAC (Sydney, May 20–21) — 500+ CMOs and revenue leaders, pipeline governance and AI-enabled GTM tracks
• Best for revenue forecasting and commercial alignment: HSMAI Commercial Strategy Conference APAC (Singapore, May 14–15) — revenue ops, distribution, and cross-functional commercial strategy
• Best free event for CRM and RevOps automation: Agentforce World Tour Singapore (Singapore, May 14) — Agentforce, Salesforce CRM, and AI-driven workflow automation
• Best for analyst-backed AI and GTM strategy: Forrester AI Forum Singapore (Singapore, Aug 20) — research-led frameworks for AI adoption in revenue functions
• Best for senior marketing-to-revenue alignment: B2B Marketing Leaders Forum ASIA (Singapore, Oct 14–15) — CMO-to-CRO evolution, attribution frameworks, and pipeline accountability
• Best virtual event for APAC RevOps teams: MOps-Apalooza Virtual (Global, Oct 20–21) — dedicated RevOps, Marketing Ops, and GTM Ops conference with on-demand access

Overview

APAC does not yet have a dedicated RevOps conference on the scale of RevOpsAF or the Revenue Operations Summit. What it does have in 2026 is a cluster of high-quality GTM, commercial strategy, and marketing operations events — many with explicit tracks on pipeline governance, revenue forecasting, and sales-marketing alignment.

This guide covers 7 must-attend events for APAC revenue operations leaders in 2026. Each entry is specific: exact dates, location, audience fit, RevOps-relevant agenda themes, and an honest verdict on whether it is worth attending for your team's goals.

If you are building your full APAC event calendar, see our guide to must-attend sales events in APAC in 2026 and must-attend B2B events in APAC in 2026.

1. B2B Marketing Leaders Forum APAC — Sydney, Australia | May 20–21, 2026

B2B Marketing Leaders Forum APAC is the largest B2B marketing and revenue conference in Asia-Pacific. Now in its 11th year, it runs at Doltone House Jones Bay Wharf in Sydney with 500+ senior leaders across tech, SaaS, financial services, professional services, and manufacturing.

For RevOps leaders, the agenda is more directly applicable than the name suggests. Sessions cover pipeline acceleration, revenue accountability, cross-functional GTM alignment, and AI-enabled pipeline risk flagging — the same problems revenue operations owns.

RevOps-relevant agenda themes

• Pipeline governance: Demand centre structures, KPIs, and channel prioritisation tied to pipeline targets
• Revenue accountability: Marketing quota accountability, shared revenue targets with sales, and pipeline conversion metrics
• AI in GTM: Agentic AI for pipeline risk flagging, AI-enabled demand generation, and content personalisation at scale
• Cross-functional alignment: Full-lifecycle growth systems and buyer journey mapping across marketing, sales, and customer success

Notable speaker themes

• ServiceNow — global pipeline transformation and AI-enabled GTM
• Cisco, Salesforce, and Genesys — event-to-revenue conversion and ABM for enterprise growth
• Regional perspectives on demand centre operations and APAC market dynamics

Who should attend

• RevOps leaders in Australia and ANZ who own pipeline reporting and GTM alignment between marketing and sales
• Demand generation and marketing operations professionals benchmarking APAC-specific pipeline performance
• CROs and revenue leaders who want APAC-specific case studies on pipeline governance and commercial growth

Honest take

This is the strongest in-person RevOps-adjacent event in Australia in 2026. It is positioned as a CMO event, but the pipeline and revenue operations content is substantive — and the APAC-specific context is something global conferences cannot replicate.

If you are building or refining your B2B GTM strategy for APAC markets, the benchmarks and peer conversations at this event are directly applicable.

Location: Doltone House Jones Bay Wharf, Sydney, Australia
Dates: May 20–21, 2026
Attendance: 500+ CMOs and senior revenue leaders
Ticket price: Paid — check event website for pricing

2. HSMAI Commercial Strategy Conference APAC — Singapore | May 14–15, 2026

HSMAI's Commercial Strategy Conference Asia Pacific (CSC APAC) is the most explicitly revenue-operations-focused event in APAC. Now in its 11th year and built on 25+ years of the Revenue Optimization Conference legacy, it brings together 230 attendees from 21 countries at Marina Bay Sands Expo and Convention Center.

The agenda moves "beyond pricing" to treat revenue operations as an integrated commercial discipline — connecting marketing directly to revenue outcomes and converting relationships and segments into measurable growth. If you own forecasting, distribution, and revenue governance in APAC, this is the most targeted event on this list.

RevOps-relevant agenda themes

• Revenue forecasting: Models for predicting and governing revenue across commercial channels
• Distribution optimization: Channel governance and revenue contribution by channel
• Commercial alignment: Sales, marketing, revenue, and distribution working from shared KPIs
• Practical application: Mini-roundtables and masterclasses with 32 speakers across 21 countries

Who should attend

• Revenue operations professionals responsible for forecasting and commercial strategy across APAC markets
• Chief Commercial Officers and heads of revenue who need to align sales, marketing, and distribution teams
• Operations leaders at companies selling through multiple channels (direct, partner, digital) across Asia-Pacific

Honest take

HSMAI CSC APAC is not as well-known as the B2B Marketing Leaders Forum in the SaaS world, but it is the most revenue-operations-specific event available in APAC. At 230 attendees from 21 countries, the room is small enough for substantive conversations — and international enough to represent the genuine diversity of APAC markets.

The co-location with the Agentforce World Tour Singapore on the same date (May 14) means you may need to choose between them on day one — plan accordingly.

Location: Marina Bay Sands Expo and Convention Center, Singapore
Dates: May 14–15, 2026
Attendance: 230, 21 countries, 32 speakers
Ticket price: Paid — check HSMAI website for APAC pricing

3. Agentforce World Tour Singapore — Singapore | May 14, 2026

Agentforce World Tour Singapore is Salesforce's flagship APAC event for 2026, running from 8am to 5pm at Marina Bay Sands Convention Centre. It is free to attend — making it the highest-value RevOps event on this list by cost-to-access ratio.

The 2026 event centres on Agentforce 360, Slack, and Data 360 — the Salesforce stack that RevOps teams are increasingly using to automate pipeline management, CRM hygiene, and sales workflow orchestration. For teams running Salesforce as their primary RevOps platform, this event delivers direct product depth that no general conference can match.

RevOps-relevant agenda themes

• Agentforce for Sales and RevOps: Autonomous AI agents deployed in sales workflows — lead routing, pipeline updates, and opportunity management
• Data 360: Unified data strategy for RevOps — connecting CRM, marketing automation, and customer success data
• Slack integration: Revenue workflow automation and real-time pipeline alerts within Slack
• AI-driven productivity: How APAC companies like Xero, Fisher & Paykel, and Australia Post are implementing agentic AI in revenue operations

Who should attend

• RevOps and sales operations leaders running Salesforce as their CRM and automation platform
• GTM engineers evaluating Agentforce for automating pipeline management and revenue workflows
• Revenue leaders who want to see live demos of AI-driven sales automation from APAC customer case studies

Honest take

This is a Salesforce product event — the agenda is filtered through their platform. If you run Salesforce, it is genuinely useful and the price is unbeatable. If you are evaluating alternatives or run a different CRM stack, the content will be less applicable.

The Sydney edition of the same event (Agentforce World Tour Sydney) ran in February 2026 with 10,000+ attendees. The Singapore edition is more focused — expect a more senior, enterprise-weighted room. If you want to understand how AI is reshaping B2B sales in APAC, the live demos and APAC customer case studies here are the most concrete available.

Location: Marina Bay Sands Convention Centre, Singapore
Date: May 14, 2026 (8am–5pm SGT)
Ticket price: Free to register
Organised by: Salesforce

4. Forrester AI Forum Singapore — Singapore | August 20, 2026

Forrester AI Forum Singapore is the analyst-backed counterpart to the product-focused Salesforce event. Targeted at marketing, CX, and technology leaders in APAC, it delivers Forrester research frameworks for navigating AI adoption in revenue functions — with emphasis on strategies that align teams, build buyer trust, and accelerate measurable growth.

For RevOps leaders, the value is in the research access. Forrester analysts track APAC B2B buyer behaviour, AI adoption rates, and revenue function maturity full-time. The forum translates that research into frameworks RevOps teams can use to set strategy and justify investment.

RevOps-relevant agenda themes

• AI in revenue operations: How APAC companies are deploying AI across the full revenue function — not just marketing
• Buyer intelligence: APAC-specific B2B buyer behaviour shifts and how RevOps should adapt pipeline models
• Team alignment: Strategies for aligning marketing, sales, and CX around shared revenue KPIs in APAC markets
• Responsible AI deployment: Governance frameworks for AI adoption in regulated APAC markets (financial services, healthcare, government)

Who should attend

• RevOps leaders responsible for aligning marketing and sales measurement across APAC markets
• Demand generation leaders who need APAC-specific buyer intelligence to inform pipeline strategy
• CROs and revenue executives who want analyst-backed frameworks for AI-era GTM transformation in APAC

Honest take

Forrester events are the most expensive on this list but deliver something other events cannot: analyst access and proprietary APAC research. You are not paying for the keynotes — you are paying to have your assumptions stress-tested by analysts who track APAC revenue markets full-time.

For teams building their APAC GTM strategy for 2027, attending the August forum with research from the full year behind it is the right timing.

Location: Singapore
Date: August 20, 2026
Ticket price: Paid — Forrester client and non-client pricing available
Organised by: Forrester Research

5. Forrester AI Forum Sydney — Sydney, Australia | August 25, 2026

Forrester AI Forum Sydney runs five days after the Singapore edition, making it possible for APAC-based teams to attend both forums in a single travel block. The Sydney forum delivers the same research-backed AI and GTM frameworks, calibrated to the ANZ market.

Where the Singapore forum reflects the broader APAC market — covering Southeast Asia, Japan, and Korea — the Sydney edition tends to focus on Australia and New Zealand dynamics: regulatory environment, enterprise buying behaviour, and the local competitive landscape for B2B revenue functions.

RevOps-relevant agenda themes

• AI adoption in ANZ revenue functions: Where Australian and New Zealand companies sit on the AI maturity curve versus global benchmarks
• Buyer engagement: How ANZ B2B buyers are changing their decision process and what RevOps needs to do about it
• Operational transformation: AI-driven efficiency improvements in marketing, sales, and CX operations
• Growth accountability: Strategies for aligning revenue function KPIs to business outcomes in ANZ markets

Who should attend

• RevOps and GTM leaders at ANZ companies who want Forrester analyst access without travelling to Singapore
• Marketing operations leaders benchmarking against ANZ-specific data on AI adoption and demand generation performance
• Revenue leaders who attended the Singapore forum and want the ANZ-calibrated perspective for their local go-to-market

Honest take

The Singapore and Sydney forums cover similar content with regional calibration. If you operate across both markets, attend both — the five-day gap makes a single APAC trip viable. If you operate primarily in ANZ, the Sydney forum is the right choice and skips the Singapore travel cost.

For teams also attending B2B Marketing Leaders Forum APAC in May (Sydney), the August Forrester forum gives you a mid-year research checkpoint — useful for revising H2 GTM plans before the final quarter.

Location: Sydney, Australia
Date: August 25, 2026
Ticket price: Paid — Forrester client and non-client pricing available
Organised by: Forrester Research

6. B2B Marketing Leaders Forum ASIA — Singapore | October 14–15, 2026

B2B Marketing Leaders Forum ASIA is the Singapore counterpart to the Sydney forum in May. Positioned as Asia's largest B2B marketing conference, the October edition runs for two days and explicitly addresses the evolution of marketing into revenue accountability — with sessions on the CMO-to-CRO transition, attribution frameworks, and shared pipeline KPIs between marketing and sales.

For RevOps leaders, the October timing is strategically useful. Attending in Q4 means frameworks and benchmarks from this event can directly inform your 2027 planning cycle before the year closes.

RevOps-relevant agenda themes

• From CMO to CRO: Marketing's expanding ownership of pipeline accountability and revenue targets
• Attribution and measurement: Frameworks for shared KPIs between marketing, sales, and revenue teams across Asian markets
• B2B buyer journey modernisation: How buyer behaviour shifts in Asian markets are changing GTM architecture
• OKR operationalisation: Connecting revenue strategy to operational execution across cross-functional teams

Who should attend

• RevOps leaders responsible for revenue attribution and pipeline measurement across Southeast Asia, Japan, and Korea
• Revenue operations managers who report to a CRO or CEO and need to connect marketing activity to revenue outcomes
• GTM leaders in Singapore-based regional headquarters managing APAC-wide revenue alignment across multiple markets

Honest take

This is the best October option for revenue operations leaders in Singapore and Southeast Asia. The Q4 timing is better for strategic planning than the May Sydney event — you attend with the full year behind you and use it to validate your 2027 GTM architecture.

If you are managing a distributed APAC RevOps function across Singapore, Australia, India, and Japan, this forum provides the regional breadth to benchmark across all four markets in one place.

Location: Singapore
Dates: October 14–15, 2026
Ticket price: Paid — check event website for pricing
Organised by: B2B Marketing Leaders

7. MOps-Apalooza Virtual — Global | October 20–21, 2026

MOps-Apalooza goes fully virtual in 2026 — a significant shift that makes it the only dedicated RevOps and Marketing Ops conference accessible to APAC teams without international travel. Running October 20–21 with 500+ marketing and revenue operations professionals, it covers the exact stack that APAC RevOps teams run: Marketo, HubSpot, lead scoring, attribution, AI agents in ops, and tech stack rationalisation.

On-demand access is built in, addressing the timezone challenge that makes most global virtual events impractical for APAC. Sessions from US morning hours are available on demand for APAC-based attendees who cannot attend live.

RevOps-relevant agenda themes

• Marketing automation: Marketo and HubSpot configuration, reporting, and process automation for RevOps teams
• Lead scoring and attribution: Building models that marketing and sales both trust — and that map to actual pipeline
• AI agents in RevOps: Where AI agents are delivering real efficiency gains in marketing ops and GTM operations
• Tech stack decisions: How to evaluate and rationalise your RevOps stack without breaking existing integrations

Who should attend

• APAC-based RevOps and Marketing Ops professionals who cannot justify international travel budgets for US or European events
• HubSpot and Marketo administrators who own the marketing automation layer of the revenue stack
• GTM Ops and sales ops leaders evaluating AI agents for revenue workflow automation

Honest take

MOps-Apalooza going virtual is the best thing to happen for APAC RevOps teams in the 2026 conference calendar. Previous years required flying to Anaheim — a significant cost for APAC-based teams with limited conference budgets. The virtual format removes that barrier without sacrificing the content quality.

According to Forrester Research, 67% of B2B marketing and operations leaders report that skill gaps in marketing automation are directly impacting pipeline quality. MOps-Apalooza addresses exactly those gaps — and in 2026, APAC teams can access it without a $3,000+ travel budget.

The event falls one week after B2B Marketing Leaders Forum ASIA (Singapore, October 14–15), making late October a productive two-week window for APAC RevOps upskilling and planning.

Format: Fully virtual (global access with on-demand replay)
Dates: October 20–21, 2026
Attendance: 500+ RevOps and Marketing Ops professionals
Ticket price: Paid — pricing announced closer to event

Quick Comparison: All 7 Events

How to Choose the Right Event

Most APAC RevOps teams have budget for 1–2 events per year. The calendar clusters around May (Sydney + Singapore) and October (Singapore + Virtual). Here is how to filter by goal.

Match event to your primary goal

• Revenue forecasting and commercial alignment: HSMAI Commercial Strategy Conference APAC (Singapore, May 14–15) — the most explicitly RevOps-focused event in APAC
• Pipeline governance and GTM strategy (Australia): B2B Marketing Leaders Forum APAC (Sydney, May 20–21) — the largest senior revenue event in ANZ
• CRM automation and Salesforce RevOps: Agentforce World Tour Singapore (May 14, free) — live product demos and APAC customer case studies
• Analyst research and APAC buyer intelligence: Forrester AI Forum (Singapore Aug 20 or Sydney Aug 25) — research-led frameworks, not vendor pitches
• Q4 planning and revenue attribution (Singapore): B2B Marketing Leaders Forum ASIA (Singapore, October 14–15) — best timing to inform 2027 planning
• RevOps and Marketing Ops tooling (no travel): MOps-Apalooza Virtual (October 20–21) — only dedicated RevOps event accessible from any APAC timezone

Budget filter

• Free: Agentforce World Tour Singapore — the only free event on the list, and genuinely useful for Salesforce teams
• Lower cost (no flights): MOps-Apalooza Virtual — conference pricing without international travel overhead
• Mid-range (one market): HSMAI CSC APAC, B2B Marketing Leaders Forum APAC or ASIA — one city, one travel block
• Higher cost (analyst access): Forrester AI Forum Singapore or Sydney — premium content, direct analyst access

Calendar efficiency

The May Singapore cluster offers exceptional calendar efficiency: HSMAI Commercial Strategy Conference (May 14–15) and Agentforce World Tour Singapore (May 14) overlap on the same date at Marina Bay Sands — you will need to choose between them. B2B Marketing Leaders Forum APAC (Sydney, May 20–21) is one week later, making a Singapore-to-Sydney trip in a single week viable for teams based in either city.

The October Singapore cluster — B2B Marketing Leaders Forum ASIA (October 14–15) followed by MOps-Apalooza Virtual (October 20–21) — gives APAC teams two high-quality events in one two-week window without a second international trip.

For teams building a full APAC revenue event calendar, see our guide on must-attend B2B events in APAC in 2026.

Maximising post-event ROI

The gap between attending and generating pipeline is an execution problem, not a meeting-quality problem. According to Gartner, fewer than 40% of B2B organisations have a systematic post-event follow-up process — which means the majority of event ROI is lost in the 72 hours after the event ends.

• Enrich every new contact within 24 hours — verified email, direct phone, LinkedIn URL, and company firmographics. A waterfall enrichment tool that pulls from multiple providers ensures you are not dead-ended by a single data source
• Follow up within 48 hours with a message referencing a specific conversation, not a generic "great to meet you"
• Log contacts by event source in your CRM so you can measure actual pipeline attributed to each event at quarter end

Conclusion

APAC's 2026 RevOps event calendar does not yet have a practitioner-only conference to rival RevOpsAF or the Revenue Operations Summit. What it has is a strong cluster of GTM, commercial strategy, and marketing operations events with direct RevOps relevance — concentrated in May and October.

For Australia-based teams, B2B Marketing Leaders Forum APAC (Sydney, May 20–21) is the anchor event. For Singapore-based teams, HSMAI Commercial Strategy Conference APAC (May 14–15) is the most revenue-operations-specific option available. For teams across both markets, the May Singapore-to-Sydney travel block covers both in one trip.

MOps-Apalooza Virtual (October 20–21) fills the APAC gap for dedicated RevOps tooling and Marketing Ops content — without requiring international travel. It is the event that APAC teams previously had to miss.

Whichever events you attend, the ROI is determined by what you do in the 48 hours after. Enrich your new contacts immediately, send specific follow-ups, and track which events actually generate pipeline. SyncGTM's waterfall enrichment runs across 15+ data providers to find verified email, direct phone, and firmographics for every event contact. Start free — no credit card required.