A love for brands | Marketing & Commercial consulting | Fractional CMO and Marketing Director

I help leadership teams make better growth decisions, and build the capability to execute them. A Love for Brands is a strategic marketing consultancy working with founders, CEOs, and senior teams who are serious about growth but stuck in complexity, competing priorities, or underperforming marketing. I bring 25 years of experience in senior brand, marketing, and commercial leadership, helping businesses sharpen their positioning, focus their go-to-market efforts, and make confident decisions about where to invest, and where to stop. This is not about "more marketing." It's about clarity, prioritisation, and execution that drives revenue. What I'm typically brought in to do: • Clarify brand positioning in crowded or confusing markets • Define focused go-to-market strategies that teams can actually deliver • Pressure-test growth plans and marketing investment • Coach and reshape marketing teams to ensure the right structure, skills, and ways of working are in place How I work: I work directly with decision-makers. I ask difficult questions. I cut through noise. I help leadership teams align strategy, structure, and capability, so plans don't stall at execution. I'm hands-on when needed, strategic where it matters, and always commercially minded. I've worked across FMCG, health & wellness, consumer brands, and tech-enabled businesses, often at moments where the business needs to reset, refocus, or scale. If your business has momentum but lacks clarity, capability, or alignment, we should talk.